What is Local SAKE Guide?
What is Local SAKE Guide?
A local sake guide is a guide who guides you through a real sake brewery study abroad (one-day brewery experience).
In addition, as the right-hand man of the sake brewery, we will work together to create various plans to boost the sake industry and disseminate information on local sake culture.
Purpose of LSG
As the right-hand man of the sake brewery,
Making the diversity of sake culture last forever
LSG goals
Create an option to "go to a sake brewery!"
merit
POINT
01
Enjoy working as the right-hand man of the sake brewery
POINT
02
Various encounters with brewers and tourists
POINT
03
Get paid, not volunteer
merit
POINT
01
Enjoy working as the right-hand man of the sake brewery
POINT
02
Various encounters with brewers and tourists
POINT
03
Get paid, not volunteer
Application Requirements
What is a Local SAKE Guide (hereinafter: LSG)?
This is a new system that has never existed in the Japanese sake industry.
I love Japanese sake, I want to support sake breweries, and I want to convey the appeal of Japanese sake!
We are looking for such people!
Number of people
1 person per brewery
Working hours/period
8: 30-15 :00 on Saturdays, Sundays, and holidays (depending on the content of the experience)
Real sake brewery study abroad ((One-day brewery experience) is limited to winter)
● Experiences in spring, summer, and autumn depend on planning
I recommend this hotel
- i like sake
- I want to support sake culture and sake breweries
- I like to guide and explain something to someone
- I want to do meaningful work, not just work
- I want to have a side job on weekends and holidays
- Within 30 minutes from your residence to the sake brewery
- Has a sake-related qualification such as a sake master
- can speak english
- have overseas experience
*It doesn't have to apply to all *The most important thing is the desire to support sake breweries.
Flow to become LSG
Application
online meeting
LSG certified
Current Sake Industry
(1) Serious decline in Japanese sake among young people
A private survey revealed that 70% of people in their 20s and 30s hadn't drunk sake within a year, revealing the fact that young people in Japan are moving away from sake.
Quote: Questionnaire survey of men and women across Japan on actual consumption of Japanese sake, surveyed by Tatenokawa Sake Brewery
(2) Diversification and globalization of alcoholic beverages
While sake is gaining popularity overseas, it is also true that the choice of sake is decreasing due to the abundant variety of alcohol in Japan.
(3) Decrease in demand for food and beverages due to COVID-19
Due to the influence of the new corona, online work and telework have spread rapidly.
As a result, total demand for food and beverages is expected to decrease to 70-80% for WITH Corona and AFTER Corona.
Most of the decrease is due to business dinners and business trip demand, which is the customer base that has supported the consumption of sake.
In addition, the Japanese sake industry has been in decline since before the corona virus. In its heyday around 1973, there were more than 4,000 sake breweries. About 1,000 sake breweries are said to be officially in operation.
Since we will be in a tougher situation after the WITH/AFTER corona, drastic structural reforms are necessary, and instead of relying solely on sake breweries as in the past, breweries themselves need to create fans. .
And we need to win new sake fans.
In other words, it is [real sake brewery study abroad]!
About Real Sake Brewery Study Abroad
Real sake brewery study abroad is a so-called one-day brewery experience where you can experience sake brewing at a sake brewery.
Product
● Sake brewing experience
● Freshly squeezed sake 720ml
event date
Saturdays, Sundays, and holidays during the brewing period (November to April)
Number of participants
Up to 6 people per session
Participating sake breweries
[Fukuoka] Katsuya Sake Brewery, Wakatakeya Sake Brewery
[Saga] Totsuru Sake Brewery, Amabuki Sake Brewery, Yano Sake Brewery
[Nagasaki] Mori Sake Brewery
(Alphabetical order)
Special broadcast on TNC, RKB,
Introduced in Jalan Sake Travel Book!
Participant's voice
Frequently Asked Questions
- Is there a fixed period for LSG?
- LSG starts recruiting in August every year, and full-scale activities start in September. The contract period is one year.
- Can the sake brewery explain the brewery to LSG?
- of course. If you are certified as an LSG, first of all, the sake brewery will explain the brewery and the actual sake brewing.