[Hands-on seriousness! ] Developed a small bottle of sake exclusively for Shinkansen! “Bullet Sake” project

project hashtag

#Shinkansen sake

Request for project support

Although we have obtained permission to use commercialization rights from JR Kyushu,Sales at Hakata Station have not yet been confirmed.

This “The more support we receive for the BULLET SAKE Project, the more likely we will be able to officially sell it at Hakata Station.

Please support this new challenge of hands-on SAKE.🙇

Project purpose

• Hands-on SAKE establishes “Kobin Seisakusho”

• Selling small bottles of sake specialized for Shinkansen at Hakata Station

Project overview

• “Sake for your Shinkansen journey.”
• A series of 150ml small bottles of Japanese sake that go well with ekiben and local gourmet food.Developed "BULLET SAKE". We offer a new way to enjoy your trip, the "pairing experience."
• The easy-to-enjoy size and sophisticated Shinkansen label make it the perfect souvenir for sake lovers.

Project background

We at ``Hands-on SAKE'' have been collaborating with sake breweries across the country to create ``encounters between people'' through sake.
So far, we have provided opportunities to experience sake up close through online sake brewery study abroad programs and the development of limited edition sake.

Among them, what emerged was

• Large bottles such as 720ml are heavy and unsuitable for comparing drinks or as souvenirs.
  
• Pairing and drinking scene are not specified

This is a challenge.

“I want people to experience sake more easily, more easily, and more enjoyably.”
This idea was born from this idea.BULLET SAKE” project.

Why “Shinkansen x small bottle x sake”?

The Shinkansen is a familiar means of transportation for many people.
As planners ourselves, we have many opportunities to use the Shinkansen on business trips and trips, and have experienced how comfortable and convenient it is.

But what I suddenly realized was...
Although local ingredients are used abundantly in ekiben and souvenirs,There is almost no culture of enjoying local alcohol that goes well with it.。
Furthermore, there are surprisingly few options for simply giving Japanese sake as a souvenir.
I felt this was a very wasteful thing.

Therefore, we decided to target "businessmen and travelers who travel by Shinkansen",
Sake that you can easily enjoy on the train、Sake where you can hand out local sake as it isWe focused on product development.

This project is the first step toward creating a "new ekiben and souvenir culture that connects the region and travelers."

Highlights of the project

• *JR Kyushu approved!Shinkansen label and package design limited to Hakata Station
• A small bottle of sake that pairs well with ekiben and local gourmet food.
• Single-drink size (150ml) perfect for gifts
• Established our own small bottle manufacturing company and carried out refilling for this project in-house.
• Collaboration with unique sake breweries across Kyushu

4 types of unique sake that are perfect for pairing and souvenirs

Shinkansen design sake for souvenirs

● BULLET SAKE 800 series swallow label

Refill product name	Kurokabuto Junmai Daiginjo KUROKABUTO
Alcohol quality	Sake (Junmai Daiginjo)
raw rice	Yamada Nishiki
Rice polishing ratio	50%
Alcohol content	15 degrees
Japanese sake level	-2
acidity	2.2
capacity	150ml
Features	A Junmai Daiginjo made with the sweet and sour taste of Japanese strawberries derived from black koji and the king of sake rice, Yamada Nishiki.
Reason for hiring	A drink that will make you say, ``Just one sip and it's delicious!'' This sake was selected because it has a sweet and sour taste similar to that of Japanese raspberries when you drink it, and because it uses black koji malt, which is commonly used in shochu.
label design	Kyushu Shinkansen 800 series motif [* Approved by JR Kyushu] JR Kyushu Agency Design supervision

● BULLET SAKE N700 series R1 organization Sakura label

Alcohol quality	Sake
Refill product name	Tsuru Kimine Velvet
Rice polishing ratio	58%
Alcohol content	13 degrees
Japanese sake level	-8
acidity	2.1
capacity	150ml
Features	Soft and elegant texture and deep, beautiful flavor. It has a sweet and sour taste similar to blood orange, and can be enjoyed on its own.
Reason for hiring	It has the characteristic softness of Kiyama's soft water and the sweet and sour taste of a blood orange. Recommended for sake beginners.
label design	Tokaido Shinkansen N700 series R1 formation motif *JR KyushuJR Kyushu approved JR Kyushu Agency Design supervision

Ekiben pairing sake

● BULLET SAKE Mentaigokoro

Refill product name	Hizen Zoshin Special Junmai Super Dry
Alcohol quality	Sake (special pure rice sake)
Alcohol content	15 degrees
Japanese sake level	＋10
acidity	-
capacity	150ml
Features	Refreshing flavor and sharp dryness. Excellent compatibility with mentaiko.
pairing	Mentaiko
Reason for hiring	When you think of Hakata, you think of mentaiko! We searched for sake that would go well with mentaiko and paired sake from all over Kyushu. The name ``Mentaigokoro'' is a combination of ``Mentaiko'' and ``Hizen Zoshin.''
label design	Adopts an illustration of mentaiko as a character. A design that expresses playfulness so that you can easily pick up sake♩

● BULLET SAKE Gomasa Bancho

Alcohol quality	Sake (junmai sake)
Refill product name	Kuroda Takeshi Drinking Pure Rice Sake
raw rice	A dream offering
Rice polishing ratio	70%
Alcohol content	15 degrees
Japanese sake level	+3
acidity	-
capacity	150ml
Features	Refreshing aftertaste, goes well with seafood
pairing	Sesame mackerel
Reason for hiring	We use umakuchi sake as the alcohol that goes well with Hakata's specialty "Gomasaba". We created the concept of ``Gomasa Bancho'' as someone who powerfully yet gently embraces the sesame-dressed mackerel.
label design	An illustration of a Bancho character that is both strong and kind, just like Gomasa Bancho.

Progress until the start of this project

This “"BULLET SAKE" is not just an idea.
This is the culmination of a steady but passionate challenge that we have been working on for about two years.

After repeated negotiations with JR Kyushu, we obtained permission for commercialization rights.

“I want people to enjoy ekiben and sake on the Shinkansen stage.”
When I came up with this idea, the first thing that came to mind was Hakata Station, the “gateway to Kyushu.”
However, it takes more than just a simple application to sell products on Shinkansen stations.

After putting together a proposal, making many proposals, and repeating multiple interviews and design revisions, we were able to receive permission from JR Kyushu to commercialize the project, as they shared our passion and vision.

The moment you get permission,"BULLET SAKE" is finally born! There was such a sense of elation.

4 bottles carefully selected after meeting and talking with sake breweries from all over Kyushu

We have visited over 200 sake breweries across Japan, mainly in Fukuoka and Saga.

In carrying out this project, we compared sake from all over Kyushu that best matched with local ingredients.

Based on these four criteria, we verified dozens of brands using local ingredients.Hizen Zoshin, Kuroda Samurai, Black Helmet, Motomine TsuruI came across four books, each with different personalities and backgrounds.

Launching Kobin Seisakusho from scratch

One of the biggest hurdles in this project was“How can we create an environment where we can sell it in small bottles?”It was.

Most existing sake breweries are equipped for bottling of 720ml or more.There were a number of hurdles in developing the 150ml product, including refill licenses, specialized equipment, and a hygiene management system.

we are

• Thorough application to the tax office
• Interaction with public health center
• Confirmation of labeling and compliance with Liquor Tax Law

Clear these one by one,Succeeded in launching a ``Small Bottle Manufacturing'' that allows for in-house refillingI did.
It may be a small factory, but it is full of passion and challenges.This is the starting point for BULLET SAKE.

What we have built up is trust and structure

Negotiations with sake breweries, coordination with the government, design and logistics, and collaboration with JR Kyushu...
Everything is“Creating an era where you can easily enjoy sake while traveling”This is preparation for.

This project was not created with just one idea.

This is a record of how, step by step, we built relationships, faced the law, and brought reality to life.

“The day will come when sake will become more accessible in the special space of the Shinkansen.”

We believe this and launched this project.
I would like to complete this challenge together with all of you.

Planned number of offerings

Target amount

If the target amount is not achieved

Implemented as planned due to compensation by planners

How to use support funds

The funds collected will be used for the following purposes:

• Sake production/refill costs
• Label/goods production costs
• Package cost/packing materials
• PR/shipping costs
• Clafan management fee

Payment method

Support funds can be paid in the following ways:

• credit card
  (Visa/Mastercard/JCB/American Express)
• paypal
• bank transfer

*If payment cannot be confirmed by the project end date, the project will be cancelled. Thank you for your understanding in advance.

Contact information

Hands-on SAKE Office Customer Desk
cs@handsonsake.com

Hands-on SAKE Office Customer Desk
cs@handsonsake.com

Frequently asked questions

Is it possible to cancel/refund?

We apologize for the inconvenience, but once your support has been received, it cannot be canceled. Please consider this carefully and support us. This does not apply if this project is not carried out correctly due to a problem on the organizer's side.

Will there be additional shipping charges to receive the returned item?

Separate shipping charges will apply.

Age confirmation/Notes on drinking

• This product is an alcoholic beverage. Drinking alcohol for those under 20 years of age is prohibited by law.

• Drinking alcohol during pregnancy or breastfeeding may adversely affect the development of the fetus and infant.

• Drinking and driving is prohibited by law. If you are driving a car or bicycle, please refrain from drinking alcohol.

• Please drink in moderation and enjoy your time.