Oretachi no Hiran (released on 9/4)
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“Oretachi no Hiran” is a one-of-a-kind SAKE fan project that attracted attention with a goal achievement rate of 1,060%, 110 owners plan investors (total number of supporters: 134), and an investment amount of 3,181,000 yen. This is alcohol.
“Our Hiran” was planned by a total of 110 people.
What is the alcohol that embodies Hirado, and what is necessary for Hiran to take off across the country and the world? Please enjoy the taste of Hiran's new challenge, created by the creator and drinker as one team.
Summary of product appeal
- Planned by a total of 110 sake tank owners
- Uses No. 6 yeast, a first for Mori Sake Brewery.
- Uses "Nikomaru" from Hirado, Nagasaki Prefecture
- Adopts Kimoto-zukuri using natural lactic acid bacteria manufacturing method
- Label design that impresses with passion and novelty
Commitment to raw materials and manufacturing methods
Nikomaru (from Hirado)
Edible rice from Nagasaki. The idea is to create a drink that will bring a smile to your face when you drink it, in the same way that rice makes you smile when you eat it.
No. 6 yeast
First used as Mori Sake Brewery. Kyokai yeast isolated from Shinsei Sake Brewery's moromi has strong fermentation power and produces a gentle aroma.
Kimoto making method
A traditional way of making sake that utilizes the power of nature. Using traditional techniques from the Edo period, sake is made from lactic acid bacteria in the brewery, and the brewing process takes more than twice as long as modern techniques.
Japanese sake that is squeezed from moromi and does not undergo any pasteurization (heat treatment). Namazake is further divided into various types depending on the timing of pasteurization and the presence or absence of a process.
[Lottery sale] Nigori sake
A cloudy white sake with plenty of lees. You can enjoy the rich aroma and flavor of rice concentrated in the lees, along with the creamy texture.
Summary of specs
|raw materials||Rice (domestic), rice malt (domestic)|
|raw rice|| Koji) Yamada Nishiki 20%
80% Nikomaru (produced in Hirado)
|Rice polishing ratio|| Koji) 60%
|Alcohol degree||13 degrees (raw sake)|
|Sake mother manufacturing method||Kimoto|
|specification||Unfiltered raw *Some nigori sake available|
①1 bottle of raw sake (2,250 yen + tax) *Shipping not included (cool delivery)
②Set of 2 bottles of raw sake (4,500 yen + tax) *Shipping not included (cool delivery)
③ [For restaurants] 1 case (12 bottles) *Free shipping for orders until October 22★NEW ④ [For restaurants] 3 cases (36 bottles) Free shipping
⑤ [Lottery sale | Limited to 61 bottles] Namazake x Nigori sake 2 bottle set (4,650 yen + tax)
Lottery sale | About nigori sake
“Our Hiran” nigori sake is available in a limited edition of 61 bottles!
Nigori sake will be sold by lottery as quantities are limited.
|Application method|| ① Purchase "[Lottery sale] Set of 2 bottles of raw x nigori sake" ② We will send a winning notification email to the winners.
*If you are unsuccessful, you will receive a set of 2 bottles of Namazake.
*The difference will be refunded at a later date.
|Lottery acceptance period||From 9/4 (Mon) 19:00 to 16 (Sat) 23:59|
|Notification method|| A winning notification email will be sent to the winners.
*If you are unsuccessful, you will not be notified.
Date of shipment
Orders placed by Saturday, September 16th will be shipped from Monday, September 25th.
From then on, shipment will be made sequentially.
[For those who wish to purchase additionally]
If you would like to purchase additional products and the shipping address is the same, we will refund the difference in shipping costs, so please send your name and order number to the email address below by Saturday, September 16th. Please contact us above.
<Hands-on Local SAKE Secretariat>
[10/7 (Sat) 19:00~]
Online toast with Yutaro Mori
An online toasting event will be held from 19:00 on October 7th (Sat) with the young and talented master brewer Yutaro Mori!
If you order by September 16th (Sat), everyone will be able to participate in the online toasting event with Yutaro Mori!
Would you like to listen to Master Yutaro Mori's thoughts on Japanese sake while having a glass of "Our Hiran" in hand?
How to participate: ZOOM or YouTube Live
*The participation URL will be sent to your registered address the day before the event.
Thoughts on this project
Even before the coronavirus, domestic consumption in the Japanese sake market has been declining year by year, and as a result, about three sake breweries across Japan are being forced out of business every month.Unbeknownst to us general consumers, Local sake is gone.
In order to protect sake, which is a treasure of Japanese culture, we need an overwhelming sense of ownership, passion, and innovative ideas to ``deliver the charm of sake'' through the cooperation of producers, sellers, and drinkers.
The 110 investors this time have been thinking together about how to make ``Our Hiran'' and how to convey the appeal of sake.
I believe that this trinity of efforts will be a great opportunity to lead the sake industry in a bright direction in the future.
Please try drinking the bright red passion of “Our Hiran”.
The thoughts behind our Hiran logo
The Hiran logo is arranged in a hexagon shape that is associated with No. 6 yeast, and the passion of Team Hiran is expressed in red.
We also emphasize the auspiciousness by using red and white colors.
The paper used is ``Miranda Shinku,'' which has a unique luster coated with glass flakes.
The label design is so cool that you'll want to post it on social media, and you'll want to display it in your room even after drinking.
Steps to product completion
Start of Team Hiran
This unprecedented project achieved its primary goal with astonishing speed.
In the end, we gathered 110 owners plan investors (total number of supporters: 134), achieving a goal achievement rate of 1060% and setting a record of 3,181,000 yen.
This is the anniversary of 110 tank owners starting the race.
First team meeting
Investors who are tank owners from all over the country and brewer Yutaro Mori participate online and decide on the sake quality design after three hours of heated discussion.
Study abroad at a real sake brewery
Six representatives from among the owners worked together to brew ``Our Hiran'' by working on everything from steaming rice to cooling and making koji, which is something they would not normally experience.
Second team meeting
Determine label design, sales price, and sales period.
Premium sake brewery event
Before the sales start, a sake brewery tour will be held. Afterwards, a pairing event was held at the Hirado venue hotel.
"Oretachi no Hiran" sales started
After about three months since the project was released, lottery sales have finally started.
Project scheduled to end
A word from the planner
Mori Sake Brewery
Founded in 1895. A sake brewery representing Hirado City, a port town that flourished as a base for overseas trade. The representative brand ``Hiran'' is the old name of Hirado. Fans are intoxicated by the delicious sake brewed by Yutaro Mori, a young brewer in his 30s who aims to create the ultimate local sake.